After so much disruption, it’s more important than ever that retailers take advantage of every occasion to boost their revenue. There are key dates throughout the year which present opportunities to cash in on the hype and marketing surrounding them. However, forward planning is vital which is why we’ve summed up the most popular retail events for you, so you can ensure you are fully prepared and don’t miss out on some of the biggest advertising and marketing opportunities of 2022.
January 1st New Year’s Day 17th – Blue Monday – Billed as the saddest day of the year, why not offer some cheer with a special offer? 25th – Burn’s Day – Try a Scottish theme on your website or social media.
February 1st Chinese New Year – 2022 is the year of the tiger! 14th Valentine’s Day – This requires some planning as gifts are often bought in advance so you should advertise your Valentine’s deals from mid-January.
March 1st St David’s Day 17th St. Patrick’s Day – Try an Irish themed special offer or discount. 20th First Day of Spring – After a long, cold winter it’s a great opportunity to spread some springtime cheer. 27th Mother’s Day
April 17th Easter Sunday 18th Easter Monday 22nd Earth Day – Showcase your environmental credentials on your social media and website. 23rd St George’s Day
May 2nd May Day – Bank holidays are a great opportunity to hold a sale 14th FA Cup Final 22nd Scottish Cup Final
June 2nd Spring Bank Holiday – Unusually falling on a Thursday due to the Queen’s Jubilee. 3rd Her Majesty The Queen’s Platinum Jubilee – An extra bank holiday in honour of Her Majesty. 19th Father’s Day – Always a great opportunity to sell gifts, but make sure you plan well in advance.
July 6th – 31st Women’s Euros 2021
August 16th End of school summer holidays (Scotland) – As summer comes to an end, ensure you’re fully stocked with those back-to-school essentials. 29th Summer Bank Holiday
September 1st End of school summer holidays (England, Wales and Northern Ireland)
October 31st Halloween – Not just for kids! Add a bit of spookiness to your store or website with a Halloween themed deal.
November 5th Guy Fawkes Night – As winter draws in it’s time to promote those seasonal items. 11th Remembrance Day – The perfect opportunity to give back to servicemen and women with a special discount. 13th Remembrance Sunday 25th Black Friday – Believed to be the busiest shopping day of the year. Make sure your offers are strong and you have plenty of stock! 28th Cyber Monday – An extension to Black Friday, this is a big one for the tech retailers.
18th World Cup Final – Unusually falling in November and December this year due to the location, the proximity to the holidays could see football related products at the top of Christmas lists! 24th Christmas Eve – Super Saturday falls on Christmas Eve this year. 25th Christmas Day 26th Boxing Day – Time for the Boxing Day sales! 31st New Year’s Eve
We look forward to supporting retailers throughout 2022 and beyond. For friendly advice on how to maximise your retail revenues in 2022 with a new retail management system or a hardware refresh, speak to a member of our team on 0800 138 0050 or contact us here.
RMS (Scotland) Limited
Unit 006 Ettrick Riverside,
Dunsdale Road Selkirk
TD7 5EB, UK
Established in 2004, RMS is a leading provider of OpSuite Retail Management Solution and Electronic Point of Sale hardware equipment.