Blog – Recent Articles
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6 May, 2021
Cashing up for the last time? The benefits of becoming a cashless business
Paying for items in a shop using a cheque was once commonplace. Gradually fewer and fewer businesses allowed customers to do this, and now it is almost entirely unheard of. Could it be possible that cash will go the same way? At one point, cash was practically the only way of paying for goods and services, and there was a time when many businesses would only accept cash payments. Now though, it seems like cash payments might be dying out.
5 May, 2021
Text My Deal: the in-house text marketing platform
There is little doubt that the last 12 months have been among the worst in the entire history of the Retail and Hospitality sectors. Trying to navigate a business through a global pandemic, with all the consequences of closed doors, loss of income and the impacts on family and personal health, has pushed us to the limits. But now, with some light at the end of the tunnel, it is all about recovery.<
To quote Friedrich Nietzsche, ‘what doesn’t kill you, will make you stronger’, and returning to business with a powerful marketing strategy will do just that. So, what can you do that is different? Well, letting your customers know your status is a start, and the best way to send positive communication is not email or social media; it’s via Text Messaging.
10 December, 2020
Omnichannel Retail: The Basics
In our last blog, we discussed the many benefits of integrating your EPoS systems to allow you to become a true omnichannel retailer. However, we thought it would be a good idea to take a step back and revisit some of the basics, cut through the industry jargon, and help you see why ‘omnichannel’ isn’t just another buzzword that will soon fade away.
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