Preparing for Sunrise 2027: Why Retailers Should Invest in 2D Barcode Scanners Now

As we approach Sunrise 2027, the retail industry faces a significant shift in how product data is captured and utilised. The transition from 1D to 2D barcodes is an opportunity to enhance operational efficiency and meet evolving consumer expectations. For retailers, investing in 2D barcode scanners now is essential to stay ahead of the curve and fully adopt the benefits of this technological advancement.

The Difference Between 1D and 2D Barcodes

The core of the transition to 2D barcodes lies in understanding their advantages over 1D barcodes:

1D Barcodes

These linear barcodes encode information in a series of horizontal lines, limited to a small amount of data. They are effective for basic tasks like scanning at checkout but cannot accommodate the detailed product information consumers increasingly demand.

2D Barcodes

In contrast, 2D barcodes, such as QR codes and GS1 DataMatrix codes, store information in both horizontal and vertical dimensions. This allows them to encode a much larger volume of data in a compact format. For example, a QR code can hold thousands of characters, providing extensive product details, nutritional information, safety data, and more.

Understanding the Need for Enhanced Product Information

Consumers today are more informed and demanding than ever before. They seek detailed product information that goes beyond basic identifiers. A recent survey reveals that:

• 77% of consumers consider detailed product information crucial for making purchase decisions.
• 62% are willing to pay more for products that offer comprehensive details.
• 79% prefer products with scannable barcodes or QR codes that provide additional information.

Traditional 1D barcodes, like the EAN/UPC, offer limited data (typically numeric or alphanumeric identifiers) suitable for price lookup and basic inventory management. However, they fall short in providing the extensive information consumers now expect.

What is Sunrise 2027?

Sunrise 2027 marks a critical milestone in the retail industry. By the end of 2027, retailers will need to ensure their point-of-sale (POS) systems can read both 1D and 2D barcodes. This transition is driven by the need for enhanced product transparency, traceability, and authentication. With trials already underway in 48 countries, representing 88% of the global GDP, the momentum towards adopting 2D barcodes is undeniable.

Benefits of Adopting 2D Barcodes

Investing in 2D barcode scanners offers several key benefits:

• Enhanced Data Capabilities: 2D barcodes provide detailed product information that improves inventory management, recall readiness, and operational efficiency. They also facilitate better product authentication and supply chain management.
• Improved Consumer Experience: A single scan of a 2D barcode can provide consumers with comprehensive product details, improving their shopping experience and building brand trust.
• Accurate Readability: 2D barcodes have a higher tolerance for errors and can be scanned accurately, even in poor lighting or where the code has been distorted. This will allow for more accurate inventory data, a better checkout experience and less shrinkage.

Our previous blog shares the benefits of adopting digitalisation, with retail SMEs enjoying an increase in revenue of up to 8.1%. At RMS, we see the benefits of retailers choosing to invest in retail technology in order to meet and beat the demand for increased technological advancements.

Preparing for the Transition to Sunrise 2027

To prepare for Sunrise 2027, retailers and manufacturers should focus on:

• Upgrading EPoS Systems: Ensure your EPoS system can handle both 1D and 2D barcodes. This includes updating scanner hardware and software.

• Updating Packaging: Manufacturers and retailers need to adjust packaging processes to include 2D barcodes, which may require new printing technologies.

• Adopting GS1 Standards: Utilise GS1 Digital Link standards to maximise the benefits of 2D barcodes and ensure compatibility across the supply chain.

RMS: Your Partner in Preparing for Sunrise 2027

To navigate this transition successfully, retailers need reliable and advanced technology solutions. RMS is here to support your move to 2D barcodes with a range of cutting-edge scanning solutions:

• State-of-the-Art Technology: RMS offers 2D barcode scanners from reputable brands such as Zebra, Honeywell and Datalogic, capable of reading both traditional 1D barcodes and new 2D barcodes. Our scanners are designed for integration with your existing EPoS system, ensuring a smooth transition.
• Future-Proof Solutions: Our scanners quip you with the latest technology to handle evolving barcode standards and data requirements, ensuring long-term reliability.
• Comprehensive Support: We provide end-to-end support, including system integration, training, and ongoing maintenance. Our expert team is dedicated to your successful transition to 2D barcodes.

The Zebra DS2278 Cordless Scanner is designed for ease of use and efficiency, capable of handling both 1D and 2D barcodes for an impressive 14 hours on a single charge.

The DS2278 is ideal for retailers seeking a reliable and easy-to-deploy scanning solution, for retailers looking to adopt 2D barcode technology ahead of Sunrise 2027.

Conclusion

The transition to 2D barcodes is a revolutionary move to enhance operational efficiency and meet the growing demands for product transparency. As the retail industry approaches Sunrise 2027, being an early adopter of 2D barcode technology presents a significant opportunity to lead rather than follow. Embracing 2D barcodes now, with the support of RMS and advanced scanning solutions like the Zebra DS2278, positions your business ahead of the competition. Early adoption not only ensures a smooth transition but also allows you to reap the benefits of enhanced operational efficiency, improved data accuracy, and an enriched consumer experience sooner.

By integrating 2D barcode scanners into your operations ahead of the deadline, you can optimise inventory management, enhance product traceability, and build greater trust with your customers through transparent product information.

Investing in 2D barcode technology today means you’re not just preparing for a future standard—you’re shaping it. Partner with RMS to equip your retail operations with state-of-the-art scanning solutions and ensure your business is ready to meet the demands of Sunrise 2027 with confidence.

Why Choose RMS?

RMS have worked with ambitious businesses since 2004, supplying tailored software solutions and EPoS hardware from the Shetland Islands to the Seychelles. We work with businesses in most retail verticals, contact us and discover how we can help you become an early adopter of Sunrise 2027 with 2D barcode technology that’s designed for you to succeed.