There is little doubt that the last 12 months have been among the worst in the entire history of the Retail and Hospitality sectors. Trying to navigate a business through a global pandemic, with all the consequences of closed doors, loss of income and the impacts on family and personal health, has pushed us to the limits. But now, with some light at the end of the tunnel, it is all about recovery.< To quote Friedrich Nietzsche, ‘what doesn’t kill you, will make you stronger’, and returning to business with a powerful marketing strategy will do just that. So, what can you do that is different? Well, letting your customers know your status is a start, and the best way to send positive communication is not email or social media; it’s via Text Messaging.